Hi All! It's been awhile since I've done any Small Biz Betties posts, but I'm back, and ready to share more business tips and tricks with you. Today I want to talk a little about one way to test your market.
The first thing that comes to mind when one hears "test the market," might be FOCUS GROUPS. It's the traditional thing to do, but can be daunting because, well...where do you find a focus group? How do you put a focus group together? Who should be in it? Are there enough of the "right" people in it to really learn anything?
Never fear! Your perfect and vast focus group is already available online, through your blog and facebook page. Whether you have ten followers or ten thousand, those lovely people are ready and willing to help you decide what to sell, how to sell it, etc.
|"We came for the free pizza...."|
You can do this any number of ways - just ask right there on your page's facebook status, or use a polling service like Polldaddy.com (and be sure to ask your followers to participate in the poll). Those who answer your question are already your target demographic and market, because they care enough to chime in about what you're offering.
Why is asking questions/polling important?
It's a great way to get a handle on what has a potential of working for your business. As the creator of your product, it is easy to fall madly in love with it, but despite its awesomeness, it may not be what the market needs or wants.
A good measure is to put up a nice picture of your product (prototype, sample, finished piece), and see how your audience responds to it. If you have lots of "likes," and comments, then it is doing well - it's moving people enough for them to bother typing in a comment. If there isn't much activity in the "likes" and comment department, it means people aren't all that interested in it (sad, but true.)
|Women voters in 1917|
I know this can be tough, because behind-the-scenes, you know that some things cannot be changed, even if you wanted them to be: example, I wish like crazy I could get any of my shoe manufacturers to make wide-width sizes, because it's a comment I receive often from many ladies, but it is one of those things I have no control over, so I'm stuck having to disappoint. On the other hand, comments about the shape of the vamp on our Regency shoes I *can* do something about, and incorporate into a new and better version.
|"Do these come in wide widths?"|
- Remember to set up your blog and facebook page first - more about this here
- I like PollDaddy.com for setting up free polls and surveys. Free accounts have some limitations.
- I believe Blogger also has a poll function for the sidebar widgets on your Blogger blog.
If you have questions you'd like answered, or are a small business owner and would like to guest post for SBB, drop me a line - [email protected] .